Publication details

Verbal Manipulation in Political Discourse : Metaphors, Clichés, Emotions and Symbols in F. Tuđman’s Speeches During Wartime Period 1990-1995

Authors

KUBIŠOVÁ Dominika

Year of publication 2021
Type Article in Periodical
Magazine / Source Balkanistic Forum
MU Faculty or unit

Faculty of Arts

Citation
Web https://www.ceeol.com/search/journal-detail?id=1069
Doi http://dx.doi.org/10.37708/bf.swu.v30i3.8
Keywords Franjo Tuđman; verbal manipulation; Croatia; political speeches; symbols; emotions; metaphors
Attached files
Description This article examines verbal manipulation used in the public speeches of Croatian president Franjo Tuđman between the years 1990-1995 in the beginning of Breakup of Yugoslavia and during the Croatian War of Independence. He had to lead his country through turbulent period of changes and conflicts, and he had to persuade the nation and the international community to believe in his plans and his vision. This analysis presupposes that language is intentionally used instrument, not a random group of words and it is important and interesting to have a closer look on what the leaders are saying. For this thesis, four types of verbal manipulation – metaphors, clichés/stereotypes, emotions, and symbols – used by the president are analysed because they have vast manipulative potential. All of them are put into the context of the events happening around the time they were delivered. Direct excerpts from Tuđman’s speeches are provided as an example of this phenomenon with an attempt to explain their manipulative potential.
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