Publication details

Language and ideology: 'Nationalism' and racial coding in Australian personal advertisements



Year of publication 1998
Type Article in Proceedings
Conference Brno Studies in English
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords text analysis; sociolinguistics; personal advertisement; nationalism; racism
Description Australian advertisements demonstrate national a race awareness.By stressing their Australian nationality men proclaim their affiliation to the dominant group. Patriarchy is still the dominant ideology and power is supposed to go with men. Women, who mention their Australian nationality less frequently and look for someone who is financially secure, conform to the role that is expected from them.Asian women who have the reputation of home-makers, mention their ethnic background which adds to their desirability.

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