Publication details

Flying high on low cost: Success in the low-cost airline industry

Authors

MAJEROVÁ Veronika JIRÁSEK Michal

Year of publication 2023
Type Article in Periodical
Magazine / Source PLOS ONE
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0294638
Doi http://dx.doi.org/10.1371/journal.pone.0294638
Keywords low-cost airlines; business model; success
Attached files
Description Article Authors Metrics Comments Media Coverage Peer Review Abstract Introduction Theoretical overview Methodology Results Discussion and conclusion Supporting information References Reader Comments Figures Abstract Low-cost airlines have embraced diverse business models, yielding varying degrees of success. In our study, we apply a configurational approach that allows us to evaluate business models not as isolated components but as intricate business configurations. Through this lens, we identify two distinct models that successful low-cost airlines adopt: the pure low-cost model and the hybrid model. Each model has its own specific, often contradictory, attributes. Most significantly, our findings indicate that low-cost airlines must choose between offering a broad spectrum of additional services or focusing on high productivity and on-time performance. Our analyses reveal that low-cost airlines cannot sidestep this trade-off, as a simultaneous offering of both models does not lead to success.
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