Publication details
Možnosti využití strategických marketingových her v rámci evropské spolupráce ve vysokoškolském vzdělávání
| Title in English | Posibilities for using strategy of marketing games within the framework of the european cooperation in the university education |
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| Authors | |
| Year of publication | 1997 |
| Type | Article in Proceedings |
| Conference | Vstup do Evropské unive a řízení školství ČR |
| Citation | |
| Field | Pedagogy and education |
| Keywords | active teaching; communication habits; strategic management; manager education |
| Description | Computer strategic management games cann be use as effective tool for cooperation in education future managers. In this game is possible to show real market. Technical university in Brno has the experiences with using game called The Market Place. |