Publication details
Internet v marketingu a marketing na internetu
| Title in English | E-business changes of marketing |
|---|---|
| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2002 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | virtualization; customer; internet; strategy; e-business |
| Description | E-business changes the area of marketing and the relationship between businessman and customer. E-business is a valuable source of information about users of Web pages and enables to record the purchase history of customers. This makes possible to personalize Web pages according to customers preference. Communities with different aims also come into existence and due to these communities the advertisements can be addressed directly to the groups of potential customers. |
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