Publication details
Moderní formy direct marketingu
| Title in English | Modern Forms of Direct Marketing |
|---|---|
| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2002 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | direct marketing |
| Description | The article summarizes the possibility of using modern communication technologies in direct marketing and is focused on description of most frequent modern marketing tools. |
| Related projects: |