Publication details

Čistší produkce - úkolu marketingu a logistiky?

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Title in English Cleaner production - the task for marketing and management?
Authors

ŠKAPA Radoslav

Year of publication 2002
Type Article in Proceedings
Conference Environmental Economics, Policy and International Environmental Relations: Focus on Visegrad Group Countries
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords green marketing; quality award
Description The article poins out the opportunities of marketing and logistic instruments for reinforcing the cleaner production programs.
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