Publication details

Marketingová analýza lidských zdrojů

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Title in English Marketing analysis of human resources
Authors

NOVOTNÝ Jiří

Year of publication 2002
Type Article in Proceedings
Conference Systémové řízení
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management theory and systems
Keywords personal marketing; human resources; enterprises; analysis;
Description The transfomation of the czech national economy brought changes in human resources of enterprices. The researches showed that changes can be described trough the indicators of personal marketing.
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