Publication details
Reklamní slogan v ruštině a češtině
| Title in English | The Advertising Slogans in the Russian and Czech Language |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Dialog kultur III. Sborník příspěvků z vědecké konference s mezinárodní účastí pořádané v Hradci Králové dne 26.10.2004 |
| MU Faculty or unit | |
| Citation | |
| Field | Linguistics |
| Keywords | advertising slogans advertising communication postmodern society informative chracter typical elements of all functional styles linguistic aspects of advertising slogans |
| Description | In our account, we have focused on the linguistic aspects of advertising slogans as an important part of the text in advertising communicatin item in the Russian-language environment. The sentence analysis demonstrates the very nonstandard character of advertising slogans, as it incorporates the typical elements of all functional styles. |