Publication details

Analýza spotřebitelského chování na příkladu mobilních her

Title in English Analysis of consumer bahaviour - the case of mobile games
Authors

ČÁSTEK Ondřej ŠKAPA Radoslav

Year of publication 2005
Type Article in Proceedings
Conference Progresivní metody a nástroje managementu a ekonomiky podniků
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords Management; desk research; leadership style
Description Mobile commerce is nowadays very popular term, for several reasons. The basic one is of course the advance of technologies in the mobile telecommunications and development of new means of payments. Mobile commerce can be defined as a kind of business transactions, which are realized at least partially through mobile communications devices such as mobile phones or PDA, while they take place usually at the beginning or end of the process. The following research is targeted to this field and its goal is to create basics for more extensive studies exploring factors influencing mobile gaming and differences among chosen countries.

You are running an old browser version. We recommend updating your browser to its latest version.

More info