Publication details

Marketingová komunikace ve veřejné správě

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Title in English The marketing communication in the public administration
Authors

ŠKARABELOVÁ Simona

Year of publication 2006
Type Article in Proceedings
Conference Veřejná správa 2006
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords marketing communication;public administration;sponsoring;public relations
Description The article deals with problems of the relevance of marketing communication in the public administration. There are five instruments of marketing communication useful for public administration too: sponsoring, public relations, communication in the place of organisation, fairs and exhibitions and Internet.
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