Čím se liší marketing malých a velkých firem?

• Title in English: The differeces of marketing in small and whole firms
• Authors: SUCHÁNEK Petr
• Year of publication: 2006
• Type: Article in Periodical
• Magazine / Source: Trend marketing : měsíčník pro marketingový management
• MU Faculty or unit: Faculty of Economics and Administration
• Field: Economy
• Keywords: marketing; analyse; small firms; whole firms
• Description: The topic of the paper is an comparison of using of marketing instruments in small and whole firms in the Czech Republic. The aim of the research is to discover what differeces are in using of marketing instruments by small and whole firms in the Czech Republic. The research wants to find out main reasons of usage of these instruments in relevant range too.

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