Publication details
Trendy v marketingu doprovodných služeb
| Title in English | Trends in Marketing of Customer Services |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing; trends; customer services |
| Description | The paper is focused on customer services which play very importatn role by making sale decisions by customers. It describes customer services, their most often examples and their importance for customers briefly. Their importance is seen not only for customers, but also for companis. There are also information about present trends in providing services and possible expectations of their developmnet in the paper. |