Publication details
Prvky ovlivňující tržní orientaci
| Title in English | Items influenced market orientation |
|---|---|
| Authors | |
| Year of publication | 2006 |
| Type | Article in Proceedings |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Description | This article deals with items which influencing the market orientation. Market orientation has impact on business performance. These items are resolved into three parts – external environment, business environment and internal environment. This article focuses in business and internal environment in detail. Business environment contains these items: final customer, distributor, competition and supply. Internal environment contains these items: TOP managers, organizational structure and culture, business strategy and employees. |