Publication details
Vztah jako konkurenční výhoda
| Title in English | Relationship as the competitive advantage |
|---|---|
| Authors | |
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Scientia Iuventa 2007 |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | small and middle enterprises relationships competitive advantage |
| Description | The paper presents the results of the questionnaire survey realized at the sample of small and middle enterprises in the Czech Republic focused on inter alia the perception of the relationship importance especially the relationship with customers as the competitive advantage. The analysis of the results provides also an interesting comparison of the enterprises oriented on foreign markets, enterprises from different branches and enterprises with different so called economic success that is financially expressed competitiveness in the course of the last three years of the existence. Comparison is realized also with the large enterprises, which were represented in the respondents sample, as well. The view of the competitive advantage is supplemented with the perception of the customer relationship level of duality as the strength or weakness of the enterprise. The questionnaire survey and its results present the introduction to the prepared small and middle enterprises research in the area of relationship marketing and relationship management. |
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