Publication details
Marketing Communication of Small and Medium Enterprises
| Authors | |
|---|---|
| Year of publication | 2007 |
| Type | Article in Proceedings |
| Conference | Economic Theory and Practice Today and Tomorrow II |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | Marketing; marketing communication; forms of propagation |
| Description | This paper deals with the analysis of marketing communication of Czech small and medium companies. The goal is to know which various kinds of marketing communication are used by small and medium companies. The data were gained by the help of primary research. The method of research was a short questionnaire. The questionnaire consisted of questions for easier processing. Companies from all regions in the Czech divided according to industrial sectors and also according to Czech regions and were compared together. The questionnaire is part of pilot research and will help us as the first groundwork for monitoring of the current situation in this field. |