Publication details
The Television Genre Soap Opera and its Audience: the Role of Mass Media in Creating Gender Identifications
| Title in English | The television genre soap opera and its audience: the role of mass media in creating gender identifications |
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| Authors | |
| Year of publication | 2007 |
| Type | Conference abstract |
| MU Faculty or unit | |
| Citation | |
| Description | This television genre is marked as feminine in these days, in spite of the fact that men watch it (but they are as a rule ashamed to admit it in the public). Soap operas are, in the same way as romance in literature, considered as a lower form of popular culture (which is why, not only men, but women too do not like to admit watching these declined genres). In addition, soap operas are built on emotions and love affairs, that is in EuroAmerican culture connected to female identity, not male identity. My research questions are: How do the female spectators and the male spectators take a part in soap operas, and how do they form their identity by them? How do they organize their relationships in the family and in society by them? What attributes do women expect from this television genre and what attributes do men expect from it? What function (social, emotional or other) do soap operas fulfil by their spectators? |