Publication details

Proměny mediálních publik v éře digitalizace

Title in English Transformation of media audiences in the age of digitalization

VOLEK Jaromír

Year of publication 2007
MU Faculty or unit

Faculty of Social Studies

Description The paper deals with the argument is that the new global constellation of technocapitalism is based on new forms of everyday life culture which transform media audiences behaviour. To reflect this situation we are proposing new post-critical perspective, which substitute old ideologie critique and tries to synthesize some aspects of critique of ideology and critique of information. In general, transdisciplinary approach of this perspective see new media audiences as a fragmented produkt of symbolic effects of new ITC technologies which de-ideologize their behavior. Members of media audiences are both transformed and transform themselves into lukewarm players.

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