Publication details
Proměny mediálních publik v éře digitalizace
| Title in English | Transformation of media audiences in the age of digitalization |
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| Authors | |
| Year of publication | 2007 |
| MU Faculty or unit | |
| Citation | |
| Description | The paper deals with the argument is that the new global constellation of technocapitalism is based on new forms of everyday life culture which transform media audiences behaviour. To reflect this situation we are proposing new post-critical perspective, which substitute old ideologie critique and tries to synthesize some aspects of critique of ideology and critique of information. In general, transdisciplinary approach of this perspective see new media audiences as a fragmented produkt of symbolic effects of new ITC technologies which de-ideologize their behavior. Members of media audiences are both transformed and transform themselves into lukewarm players. |