Publication details
Quality press and (or) economic success? Professional attitudes of Czech editors to the commercialization of press.
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| Year of publication | 2008 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | Czech newspaper editors still face a persistent dilemma after the transformation of the Czech media system at the end of the last century. While they have professional aspirations to offer society quality public service, they are confronted with a significantly accelerated process of commercialization in the entire media sector. Today Czech editors are forced to balance these two requirements, to make a good compromise. Coping with this process is not easy for many of them. The presented paper is based upon the research project - Czech newspaper editors which was undertaken between June-August 2007. The main objective of this study was to show how Czech newspapers changed their editorial strategy after the collapse of the former media system in the 1990s and to what extent they have adapted to the pressure of economic rationalization and the commercialization of the media sector. The second objective was to describe criteria that editors instinctively use to evaluate what readers want to consume. |
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