Publication details
Uplatňují úřady místní správy ČR marketingový nástroj Relationship Marketing? (Vybrané výsledky empirického výzkumu)
| Title in English | Do the Czech Public administration Offices realize the using of Relationship Marketing |
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| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Recenzovaný sborník příspěvků z Mezinárodní Baťovy konference pro doktorandy a mladé vědecké pracovníky 2008 |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | Relationship marketing; stakeholder; relationship marketing in municipalities |
| Description | Presented paper focuseson a sublayer of the results of the international comparative research "Relationship Marketing of Micro and Small Enterprises along with Local Authorities - Comparative Research" that was performed in the Czech Republic, Slovakia and Poland. The paper shows a part of collected data aimed at the Czech Republic, more precisely at fifteen municipalities with enriched competencies within the region of South Moravia. The goal was to find out about the extent of the awareness and understanding of the term "Relationship Marketing" within the municipalities and their representatives and the usage of this marketing tool in their daily operations. |
| Related projects: |