Publication details
Tvorba hodnoty ve zpětných tocích na B2B trzích
| Title in English | Value creation in the reverse flows at B2B markets |
|---|---|
| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Vývojové tendence podnků IV, Sborník ze specifického výzkumu |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | value value creation reverse flows B2B markets |
| Description | The goal of the paper is to present the results of the first year research aimed at the problems of value creation in the reverse flows of organizations markets. The heart of the paper is in the summarization of the theroetical approaches and knowledge and in formulation of the research questions used in pilot survey followedby the empirical survey realized during next year. |