Publication details

Klaus nebo Švejnar? Prezidentská volba v českých médiích jako ritualizované melodrama

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Title in English Klaus or Švejnar? The Presidential Elestion as a Ritualized Melodrama According to Czech Media

VOLEK Jaromír

Year of publication 2008
Type Article in Proceedings
Conference Magál, S., Mistrík, M., Solík, M.(eds.): Médiá, spoločnosť, mediálna fikcia
MU Faculty or unit

Faculty of Social Studies

Field Sociology, demography
Keywords mass media melodrama media event soap opera presidential election ritual
Description The article analyses media coverage of the last presidential election campaign in the Czech republic. Author shows that media presentation of this presidential campaign had ritualistic and melodramatic character. He suggest that this type of of election coverage extremely increased attractiveness of this ritual and has tried to legitimize direct lection model which hasn t codified in the Czech republic.
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