Publication details
Význam zákazníka jako stakeholdera a ISO 9000:2001
| Title in English | The importance of customer as a stakeholder and ISO 9000:2001 |
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| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Firma a konkurenční prostředí 2008. |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | ISO 9000 competitiveness survey customer relationship |
| Description | Paper presents part of the results of the empirical research oriented on the chosen areas of companies existence and activities which can play an important role for competitiveness evaluation. Problems depicted for this paper is focused at the gained results of survey concerning the customer importance perception as the one of primary stakeholders and the existence of the certificate ISO 9000:2001. |
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