Publication details

Mikulovsko - model opatření k rozvoji domácího apříjezdového zahraničního cestovního ruchu ve vybraných oblastech - oblast s převažujícími přírodními předpoklady - region Jižní Morava, Česká republika

Title in English Mikulovsko - Measures for Comestic and In-coming Foreign Tourism Development in Suitable Regions - a Region with Predominatly Scenic and Natural Attractions - South Moravia, Cezch Republic


Year of publication 2008
Type Article in Periodical
Magazine / Source Czech Hospitality and Tourism Papers - Hotelnictví, lázeňství, turismus
MU Faculty or unit

Faculty of Economics and Administration

Field Management and administrative
Keywords tourism development; socio-economical disparities; Mikulovsko; rural region
Description This pilot project is titled "Analysis and evaluation of support possibilities for tourism development in the rural area of Mikulovsko in the south Moravian region bordering with Austria", and was completed with the framework of a research project aimed at resolving socio-economical disparities by means of domestic and in-coming foreign tourism development in suitable regions. The study deals with the potential of tourism in the region, and describes the findings of an analysis of existent tourism offers and demands in the area, as well as vistitors' behaviour and beckground, the structure of accommodation facilities, the economic importance of tourism in the region, tourism organization and management topics, and, based on SWOT analysis, the creation of Destination management (DSO).

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