Publication details
Způsoby propagace u SME
| Title in English | Ways of promotion at SME |
|---|---|
| Authors | |
| Year of publication | 2008 |
| Type | Article in Proceedings |
| Conference | Sborník RaVŠ |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing; SME; promotion; questionnaire |
| Description | This article deals with analysis of promotion at SME which they have seat in the Czech Republic. Goals of this article is to know which form of promotion are the most often in the Czech Republic. The primary research was realized. Results are divided along size of companies. There is the pilot results in this area. |