Publication details
Význam doprovodných služeb v řízení vztahů se zákazníky
| Title in English | Importance of customer services in customer relationship management |
|---|---|
| Authors | |
| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter describes the problems of customer services (such as definition, description or some their basic examples). The second part shows the key role of customer services for customers and thus from the view of their customer value. The last part briefly stresses some main results of this theme. |