Publication details

Relationships quality, barriers to establishing and maintaining of relationships



Year of publication 2009
Type Chapter of a book
MU Faculty or unit

Faculty of Economics and Administration

Description The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. The chapter consists piece of knowledge synthesis segment of this research, investigative the municipalities relationship marketing in the area of existing conflicts and barriers in relationships, initiation relationship and activity in incurred relationship.

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