Publication details

Wertorientierte Vertriebssteuerung: Entscheidungsrelevante Aspekte für das Management

Title in English Value-based sales management: Considerations for Management Decision Making
Authors

AVERBECK Christian FRERE Eric REUSE Svend SVOBODA Martin

Year of publication 2008
Type Article in Periodical
Magazine / Source Bank Praktiker
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords sales management; management decision making
Description Analysis of typical errors in implementation and presentation of issues to be decided by the management.

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