Publication details

Strategie jako prostředek zvyšování konkurenceschopnosti?

Title in English Strategy as an Instrument for Increasing of Competitiveness?
Authors

KOPFOVÁ Alena

Year of publication 2009
Type Article in Proceedings
Conference Dny práva - 2009 - Days of Law, 3. ročník mezinárodní konference pořádané Právnickou fakultou Masarykovy univerzity, sborník příspěvků
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://www.law.muni.cz/edicni/dny_prava_2009/files/intro.html
Keywords crisis; company; public administration; strategy; strategic management; differences; stability; competitiveness; advantage
Description Nowadays, during so called crisis, the huge differences between countries are especially visible. Therefore it is interesting to deal with the question “why”, why some are successful and some not. That question was already in the sixties years of last century discussed by Alfred D. Chandler, when he pointed out the importance of having a strategy. Is this concept advantageous also today, does it ensure the stability of the company? Does it hold only for companies or can it be used also in public administration? And how does it look like with the strategic management in Czech Republic? This paper tries to find answers to these questions.

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