Publication details
Influence of Strategic Management on Market Orientation
| Authors | |
|---|---|
| Year of publication | 2010 |
| Type | Article in Periodical |
| Magazine / Source | Economics and Management |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.ktu.lt/lt/mokslas/zurnalai/ekovad/15/1822-6515-2010-814.pdf |
| Field | Economy |
| Keywords | strategic management; market orientation; learning organisation; innovation; hi-tech firms; Czech Republic |
| Description | The paper is focused on the determination of new knowledge about strategic management and market orientation and their relationship. Nowadays, there is not unified theory nor practices of formation and process of strategic management. All authors agree with formulation of vision and mission, execution of strategic analysis, working out the set of goals and business strategy afterwards, which is then implemented and continuously checked. New knowledge about strategic management is connected with education and innovation. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application. Nowadays, the main questions of market orientation are connected with barriers detection and their elimination. The objective of the paper is to summarise and analyse perceive of new knowledge about strategic management and its influence on new knowledge of market orientation. Data are noticed in some research studies and are filled about results of Research on implementation on market orientation in Hi-Tech Firms (GA 402/07/1493). |