Publication details

Poznámky k teorii virtuálních komunit

Title in English Notes on theory of virtual communities
Authors

MACEK Jakub

Year of publication 2010
Type Article in Periodical
Magazine / Source Biograf
MU Faculty or unit

Faculty of Social Studies

Citation
Web Plný text statě.
Field Mass media, audiovision
Keywords Virtual communities; social network sites; new media; new media studies; early cyberculture
Description The article offers an overview of theoretical and empirical reflection on so called virtual communities - the paper covers early utopian and dystopian speculations about possible impacts of new media on social relationships, as well as later realistic conceptualizations of virtual communities and social network sites. On the basis of the overview, the text consequently formulates a framework for empirical examination of virtual communities derived from Nancy K. Baym's emergent model of online community and Barry Wellman's notion of virtual communities as technologically mediated networked social ties. The framework emphasizes a poly-hybrid, diversified and erratic nature of virtual communities.

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