Publication details
Pojmy reverznej logistiky - ako pracovať s anglickými termínmi v slovenčine a češtine
| Title in English | Reverse logistics concepts - how to work with the English terms in Slovak and Czech language |
|---|---|
| Authors | |
| Year of publication | 2010 |
| Type | Article in Proceedings |
| Conference | Neologizmy v terminológii marketingu |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | reverse logistics; terms; Czech language; Slovak language |
| Description | Scientific and scholarly publications addressed to the topic of reverse flows lack at the Czech and Slovak market what can trigger of problems with the acceptance and adoption of already established English terminology among academicians and practitioners in the frame of mutual communication not only within these two countries but in the international environment, as well. The paper has the character of debate concerning the likelihood of the use of original terms and possibilities of translation. |