Publication details
Podnikatelské aktivity Baťova koncernu na konci třicátých let
| Title in English | The commercial activities of the Baťa concern at the end of 1930s |
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| Authors | |
| Year of publication | 2010 |
| Type | Article in Periodical |
| Magazine / Source | Studia historica Brunensia |
| MU Faculty or unit | |
| Citation | |
| Field | History |
| Keywords | Strategy of Baťa at the end of 1930s; organised relocation abroad of Baťa employees; preferred destinations |
| Description | This study concerns the commercial activities of Baťa in the late 1930s. The analysis covers the main flow of investments in the context of the difficult international situation. Furthermore, it examines the activity of each human resource centre and interprets the internal and external factors that influenced the range and form of employees' relocation abroad. |
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