Publication details

Slovo-obraz-zvuk v reklamě

Title in English Word-Picture-Sound in Advertising


Year of publication 2008
Type Article in Proceedings
Conference Intermedialita: Slovo - obraz - zvuk. Sborník příspěvků z mezinárodního sympozia
MU Faculty or unit

Faculty of Arts

Field Linguistics
Keywords advertising; senses; verbal and non-verbal codes
Description The objective of the paper is to study the actualization of verbal and non-verbal codes of communication in press advetitisng. Even though advertising in magazines can employ only the verbal and visual code, it is able to address all our senses. It is the contextualization of the verbal and visual codes that enable the persuader to address our senses.

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