Publication details
Management style at market orientation
| Authors | |
|---|---|
| Year of publication | 2011 |
| Type | Article in Periodical |
| Magazine / Source | Economics and Management |
| MU Faculty or unit | |
| Citation | |
| Web | http://www.ktu.lt/lt/mokslas/zurnalai/ekovad/16/1822-6515-2011-0981.pdf |
| Field | Management and administrative |
| Keywords | market orientation; management style; barriers of market orientation; implementation of market orientation; research; hi-tech companies |
| Description | The paper is focused on determination of new knowledge about management style and market orientation. Management style is closed to strategic management of the company, for example Kourdi (2009)distinguishes seven different approaches to strategic management according to management style and personality of the manager. Thus it’s possible to say that nowadays exist neither unified theory nor practice of management style and formation and process of strategic management. Market orientation agrees that market orientation enables managers to focus on external and internal elements and activities, which influence the activity of a company leading to its performance increase. Management style is one of important part of internal barriers of market orientation. The objective of the paper is to summarize and analyse influence of management style approach on market orientation. The data are noticed in some research studies and are filled about results of “Research on implementation on market orientation in Hi-Tech Firms” (GA 402/07/1493). Description, analysis, comparison and synthesis are the methods used to prepare this paper. The questionnaire New Method with 7-point Likert scale constituted by Tomášková (2005) was used for the research. |