Publication details

CESTOVNÍ RUCH JAKO SOUČÁST KOMPLEXNÍHO ROZVOJE MĚSTA BRNA

Title in English Tourism as a part of the comlex development of Brno city
Authors

ZVARA Jan UHNAVÁ Markéta

Year of publication 2011
Type Article in Periodical
Magazine / Source Journal of Tourism, Hospitality and Commerce
MU Faculty or unit

Faculty of Science

Citation
Field Earth magnetism, geography
Keywords Tourism City-based tourism City of Brno Cooperation Development Trends
Description Anotace anglicky Tourism as one of the most important sectors of the world economy significantly affects the view on the strategic development of cities and regions. This paper briefly indicates the necessary conditions and opportunities for tourism development in the city of Brno and describes forms of managing of this important field of the local economy. The need for true cooperation among subjects interested in tourism is even more important than in other areas. The global trends in tourism fundamentally affect development of tourism in the city of Brno. For local government, it is necessary to realize the importance of impact of tourism on the economic prosperity of the city / region and to create a clear identity of the destination.

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