Customer behavior and customer relationship management (in Czech)
The aim of the course is to introduce participants to customer behaviour and customer relationship management and to gain a deeper insight into the influence of various factors on customer behaviour, behavioural models, as well as to gain knowledge of methods and techniques that can be used in customer relationship management.
Course terms
The course is currently unavailable.
About course
What you will learn
- be able to identify factors influencing customer behaviour,
- understand the essence of the partial manifestations of customer behaviour and their relationships,
- know the key theoretical knowledge about customer behaviour,
- know and understand the process of customer behaviour as a whole and its sub-processes,
- be able to apply methods and tools aimed at understanding customer behaviour,
- be able to apply methods and tools aimed at customer relationship management.
How to enrol
Enrolment requirements
- Required initial education: .
Course contents, lectures, lecturers
- Participation: Kombinované
Lecturers
Ing. Renata Čuhlová, Ph.D., BA (Hons)
doc. Ing. Dušan Mladenović, Ph.D.
Course details
| Provided by | Faculty of Economics and Administration |
| Guarantor |
doc. Ing. Ondřej Částek, Ph.D.
|
| Hours | 170 |
| Weeks | 4 |
| Microcredential | |
| ECTS credits | |
| EQF level |
Are you hesitating?
Do you have a question?
Are you interested in the content and conditions of the course: Customer behavior and customer relationship management? Ask us:
Mgr. et Mgr. Tereza Kunešová
| phone: | +420 549 49 5209 |
|---|---|
| e‑mail: |
|
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