Organization of International Events

Enrolment requirements

• Required initial education: .

B2 level of English

This course is free of charge. Please register through the MUNI Shopping centre.

• Participation: Prezenční

Through a combination of theoretical insights and practical exercises, students will learn the fundamentals of event organization, including conceptualization, strategic planning, logistics, marketing, and post-event evaluation. The course will be divided into 12 hours of teaching and 4 hours of individual work which will be dedicated to the preparation of a presentation.

Key Learning Objectives:

• Learn how to effectively plan events that strengthen international partnerships and advance cooperation goals.
• Gain insights into managing multi-national teams, stakeholders, and complex logistics.
• Master the art of navigating legal, logistical, and cultural challenges unique to cross-border projects.
• Develop marketing and communication strategies that resonate with diverse global audiences.
• Understand risk management in the context of international regulations and compliance.
• Build evaluation techniques to measure event success and apply lessons learned for future international initiatives.

Course Structure:

• Lectures: Interactive sessions covering key theoretical concepts of international event management.
• Case Studies: Examination of real-world international events to identify best practices and lessons learned.
• Workshops: Practical exercises and simulations to develop hands-on skills in event planning and management.
• Group Discussions: Collaborative discussions to share insights and develop creative solutions to common challenges in international event organization.

Assessment Methods:

• Participation in discussions and workshops
• Short written assignments
• Individual project: Developing a detailed plan for an international event
• Final presentation of the project

Lecturers