Lecture: Product Innovation in the Global Context
6 April 2021
8:00 AM – 9:40 AM
- Online – Microsoft Teams
Within the course Corporate Management Systems we cordially invite you to the guest lecture provided by Dr Yang Liu – specialist on international strategy, new product development, innovation, and R&D management at Management School, Queens's University, Belfast, North Ireland.
Thematically, our guest will cover market requirements in the global context (including advanced economies and emerging markets) and how companies can satisfy the requirements through product strategy and product development.
The lecture will be held fully in English and you can join by provided MS Teams link.