Lecture: Connecting the Dots with Data & Digital Marketing

What is the relation between data, data science with marketing, and digital marketing? What are the future career prospects in this field? How does it look like to work for one of the most well-known companies in this sector? Should you think out-of-the-box and dare to try even when the odds are not in your favor?

Inspiring answers on these and many other questions you may hear on by our guest lecturer Mr. Amlan Saha. Mr. Saha has extensive experience nested in the IT, automotive, and e-commerce sectors. He currently holds a data analyst/consultant position at Salesforce, in Munich, Germany.

Thematically, our guest will cover an array of topics around data science and its relation with digital marketing, the decision-making process, and future prospects and challenges. The theoretical overview will be followed by an interactive part whereby you are cordially invited to take an active role. The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

The MS Teams link to connect for a live event is here.


Organized by
Department of Corporate Economy (Faculty of Economics and Administration)
Responsibility
Ing. Dušan Mladenović, Ph.D.

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