Lecture: Precision and Artificial Intelligence in Digital Marketing

What is the essence of targeting and retargeting online? What are the major rules, options, and complications related to targeting on online advertising platforms? Can we relate AI and targeting nowadays?

Answers on these and many other questions you may hear on by our guest lecturer Mr. Wojciech Czart who comes from Adam Mickiewicz University – Poznan, Poland. Prof. Czart has extensive experience nested in online advertising, programmatic advertising, AI, and Google platforms. He currently serves as a full-time professor of internet marketing at Adam Mickiewicz (amu.edu.pl).

Thematically, our guest will cover an array of topics around programmatic advertising, Google platforms, targeting, and AI, etc. The interactive part in form of a Q&A session will follow whereby you are cordially invited to take an active role.

The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.

The MS Teams link to connect for a live event is here.

The lecture will be held within the subject Digital Marketing and Social Media Analyses.

Organized by
Department of Business Management (Faculty of Economics and Administration)
Ing. Dušan Mladenović, Ph.D.

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