doc. Ing. Radoslav Škapa, Ph.D.
Associate professor, Department of Business Management
office: 537
Lipová 507/41a
602 00 Brno
| phone: | +420 549 49 7870 |
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| e‑mail: |
| social and academic networks: |
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Total number of publications: 168
2009
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Exploring brand advertising strategy in the new EU member states: The grounded theory approach
Proceedings of the Annual Conference of the American Academy of Advertising, year: 2009
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Managerial issues of the Czech companies reverse flows
ICABR 2009, year: 2009
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Problematika řízení zpětných toků z podnikového pohledu
Vedecký obzor, year: 2009, volume: 1, edition: 2
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Qualitative exploration on advertising strategy in the new EU member states
Proceedings of the International Conference on Research in Advertising (ICORIA), year: 2009
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Quality of Buyer-Seller Relationships from Value Creation Perspective
Portuguese Journal of Management Studies, year: 2009, volume: XIV, edition: 2
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Reverse Logistics in the Czech Republic: five year retrospective
SEMAFOR´09, year: 2009
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Reverse Logistics in the Czech Republic: Outcomes of the Preliminary Research
ICABR 2009, year: 2009
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Tvorba hodnoty v dodavatelsko-odběratelských vztazích a její typy
Hradecké ekonomické dny 2009. Ekonomický rozvoj a management regionů, year: 2009
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Zpětná logistika: tendence v českých podnicích
Vývojové tendence podniků V, year: 2009
2008
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Business Management in the Czech Republic
Year: 2008, type: Textbook