Total number of publications: 29
2014
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Asymmetric Dominance Effect in Choice
Year: 2014, type:
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Context effects in consumer decision making
Year: 2014, type: Appeared in Conference without Proceedings
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Gamification in Knowledge Management Systems
Central European Journal of Management, year: 2014, volume: 1, edition: 2, DOI
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High need for cognition amplifies the decoy effect
The 3rd Nordic Conference on Consumer Research, year: 2014
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Not All Decoys Are Created Equal
Year: 2014, type: Appeared in Conference without Proceedings
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Uvedením podřadného výrobku ke zvýšení tržního podílu
Mezinárodní vědecká konference Hradecké ekonomické dny 2014, year: 2014
2013
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Anchoring effect in willingness-to-pay decisions
New Economic Challenges : 4th International PhD Student Conference, Conference Proceedings, year: 2013
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How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.
Marketing manažment, obchod a sociálne aspekry podnikania, year: 2013
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Influencing a warranty choice with the introduction of an inferior alternative into the choice set
Sborník příspěvků VI. Mezinárodní vědecké konference doktorandů a mladých vědeckých pracovníků, year: 2013