Mgr. Jana Pelclová, Ph.D.
Department vice-head, Department of English and American Studies
correspondence Address:
Arna Nováka 1/1, 602 00 Brno
office: bldg. G/G.309
Gorkého 57/7
602 00 Brno
phone: | +420 549 49 6327 |
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e‑mail: |
social and academic networks: |
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Total number of publications: 53
2023
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P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85
Year: 2023, type: Review
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Stance-taking as an identity construction in advertising targeted at mothers : A comparative analysis
Studies About Languages, year: 2023, volume: 2023, edition: 42, DOI
2022
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Demythicising motherhood – empowering maternal narratives in contemporary Anglo-American TV commercials
Year: 2022, type: Appeared in Conference without Proceedings
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Empowering mothers in Czech public discourse : A case study of Czech Public TV show Annoying Vulgar Mothers
Year: 2022, type: Requested lectures
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Characterization by Means of Verbal and Visual Transitivity in Sendak's Where the Wild Things Are (1963)
Ostrava Journal of English Philology, year: 2022, volume: 14, edition: 1, DOI
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It makes sense to deliver the truths. Frida Mom and its advertising message to empowered mothers
Year: 2022, type: Appeared in Conference without Proceedings
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Member of editorial board - Studies about Languages
Year: 2022, type: Chief editor / membership in profesional journal editorial board
2021
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Sometimes, life can be a little…overwhelming. Stance-taking markers indexing maternal identity in the advertising discourse
Year: 2021, type: Appeared in Conference without Proceedings
2020
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“Meaning you have been known to act rashly” : How Molly Weasley negotiates her identity as a moral authority in conflicts in the Harry Potter series
Manners, Norms and Transgressions in the History of English : Literary and linguistic approaches, year: 2020
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11th Brno International Conference of English, American and Canadian Studies : "Breaking the Boundaries : In Between Texts, Cultures and Conventions", 12–14 February, 2020, Brno, Faculty of Arts, Masaryk University
Year: 2020, type: Conference