The aim of the project is to increase the expertise of institutions, organizations, and initiatives interested in improving their communication about climate protection with the Slovak public. This project proposes to a) fill in the existing gaps in available data by carrying out a comprehensive analysis of Slovak people's beliefs, behaviours, and motivations concerning climate change; and b) to utilize these data to identify the key climate change audiences in the Slovak Republic. This will make it possible to develop more effective communication strategies for strengthening Slovak people's support for climate protection. The project builds on a similar one already implemented in the Czech Republic and titled Climate Change in the Czech Mind 2020: In the Times of the (Post-)Coronavirus Crisis.

Sustainable Development Goals

Masaryk University is committed to the UN Sustainable Development Goals, which aim to improve the conditions and quality of life on our planet by 2030.