Project information

Improving Customer Satisfaction in Healthcare Mediated through Art

Project Identification
MUNI/IGA/1206/2021
Project Period
1/2022 - 12/2022
Investor / Pogramme / Project type
Masaryk University
MU Faculty or unit
Faculty of Economics and Administration

The project's aim is to evaluate the effects of art on the perception of customer satisfaction by healthcare facilities, both patients and staff. A modified SERVQUAL model is used for evaluation, within which, customer expectations and the actual implementation of art programs will be evaluated. Additionally, the project aims to determine excellent strategies to implement art activities in domestic healthcare facilities. Achieving new practical and economic principals to be used in healthcare.

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