Project information
BRIDGE-AI: Building Responsible Integration of Digital Generative AI in Business Research Education (BRIDGE-AI)

BRIDGE-AI aims to integrate responsible digital generative AI use into business research education through a phased English–Czech rollout. Initially, it will be part of the MPH_CSMR Business Research course, then adapted for the MPH_EVPP Empirical Research for Business Practice course. Lectures remain unchanged, but selected seminars will become guided AI application sessions. Students will create business research video tutorials on five themes: research design, literature review, survey methodology, sampling/data collection, and qualitative research. Each tutorial will show responsible AI tool use for research tasks, including tool selection, workflow, AI output verification, addressing limitations, and maintaining academic integrity. This initiative aims to enhance research methods, critical AI literacy, teamwork, and effective communication of empirical research.