Publication details

The Marketization of the Education Industry in the Czech Republic.

Authors

VACEKOVÁ Gabriela SOUKOPOVÁ Jana

Year of publication 2015
Type Article in Proceedings
Conference 33rd International Conference Mathematical Methods in Economics. MME 2015. Conference Proceedings.
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://mme2015.zcu.cz/downloads/MME_2015_proceedings.pdf
Field Management and administrative
Keywords marketization; commercialization; nonprofit organizations; education industry; Czech Republic.
Description The marketization of nonprofit organizations is of both theoretical relevance and practical importance. In the presented paper, we examined the scope of nonprofit marketization in the post-transitional context of the Czech Republic in order to determine whether the nonprofit commercial revenues are replacements for or additions to other funding sources. We focused on the Czech education industry. The research sample covered 89 public secondary schools from the South Moravian Region. The methodology was based on econometric and statistical methods using linked open data; the time sequence covered three years (2012 – 2014). We based our approach on the work of McKay et al. (2011), adapted for Czech conditions. The authors used the Herfindahl-Hirschman Index and Modern Portfolio Theory to measure revenue diversification. This enabled the exploration of whether and to what extent the education industry in the Czech Republic has succumbed to market forces.
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