Publication details
Supergeil muss es sein – Deutsche virale Werbung 2014 aus der sprachlichen Sicht
| Title in English | It must be Super-Cool – German Viral advertising 2014 from the linguistic point of view |
|---|---|
| Authors | |
| Year of publication | 2015 |
| Type | Article in Periodical |
| Magazine / Source | Brünner Beiträge zur Germanistik und Nordistik |
| MU Faculty or unit | |
| Citation | |
| web | Digitální knihovna FF MU |
| Field | Linguistics |
| Keywords | viral advertising; German; 2014 |
| Description | The paper presents recent German viral advertising campaigns in 2014. A brief description of viral marketing strategies is given along with a short linguistic analysis of characteristic language features on some successful viral advertising examples from 2014. |
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