Publication details

Persuasive approaches in communication and principles of argumentation in Spanish

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Year of publication 2015
Type Appeared in Conference without Proceedings
MU Faculty or unit

Language Centre

Description Persuasive approaches in communication and principles of argumentation in Spanish. The art of argumentation can be considered as a soft-skill as well as the master piece of language acquisition. Where is the border line between a good and a bad argumentation? How can I learn to be persuasive in my communication? How can I become a good negotiator? Can I manage to persuade easily and convincingly, would I be a good attorney or a good mediator? What makes a good speaker so persuasive, credible and skillful? These questions are rather comprehensive and a possible answer to them involve a wide range of different aspects, our seminars of academic and professional Spanish help the students of Spanish with a series of language activities introduced into Spanish courses at the Faculty of Arts, Faculty of Social studies, Faculty of Economics and Administration and Faculty of Law at Masaryk university in order to master the basic principles of persuasive communication and argumentation. These activities involve both written practice, example of which can be an argumentative essay as opposed to expository text and oral exercises such as art of business negotiation, lawyer-client communication, persuasive political speech etc. To be able to get acquainted with the basic rules, some linguistic practical aspects must be looked at first, i.e. linking words, discourse markers, confrontation of ideas, cohesion etc. Attention is also paid to the structure of an argumentative text, techniques of argumentation, different kinds of argumentative paragraphs. Some examples of such exercises, both written and oral, will be presented during the presentation.
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